Juicy Couture Takes Hollywood In Their New Campaign … After Shutting Down All Of Its U.S. Stores


After shutting down all of its U.S. stores, the label wants the world to know that its spirit remains Californian … Over the years, Juicy faded, it didn’t move to adopt new fashion trends, opting to stick with the same old styles that succeeded during its heyday a decade earlier … Sales of the tracksuits withered away, and Juicy never came up with another hit product to bring back shoppers. It was announced that Juicy will only be available internationally [source]

So it was time to show the world that the comfy tracksuits are out of trends in LaLaLand … bringing a more rock and roll attitude with this campaign shot on Sunset Boulevard by Inez and Vinoodh. No more tracksuits at starbucks now it’s all about Lunch at the chateau and drinks at Whisky A Go Go … What do you think?

Even tho this new campaign is titled ‘Welcome To Hollywood’ … technically all of this new ‘Chateau-Whisky-A-Go-Go’ spirit is located in West Hollywood.

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Here is a look at the new AW14 campaign: