First Look At Air France New Campaign: ‘France Is In The Air’


The new Air France campaign is clear, the French company wants to treat you like royalty.

“Air France Is In The Air”

A perfect blend between modernity and history. It is true that when you book a flight for Paris on Air France, you want to feel like you are already in France as soon as you step in the plane and what a better way to feel like you are already in Paris then being treated like royalty.

Of course the major difference for any airlines is in their business and first class services. Altho Air France is far from having the best first class cabin, their new business seat – C’est Si Bon – Air France New Business Class Seats – is looking like a revolutionary product for the company.


The star of their product, son Altesse – his highness – the Airbus 380, now deserving many cities from Paris such as New York, Shangai, Hong Kong, Washington, Johannesburg, Abidjan and our very own city of Angels, Los Angeles.


The food and wine served in business class and first class is truly one of a kind.




The campaign created by BETC agency Paris and shot by Sofia & Maur echoes the legacy of Air France as a renowned poster specialist, with visuals offering a surprising mix of heritage and modernity. Pleasure, youth, and vitality emerge from images of the Moulin Rouge, the French Revolution, master chefs, and haute couture.

6 visuals illustrating the service offered by Air France: the comfort of the A380, the new La Premiere cabin, the new Business cabin, gastronomy, the network and sky-priority, supplemented by 12 visuals depicting iconic destinations served by AF (New York, Brazil, China, Japan, Africa …)

Bravo Air France for the best airline campaign I have seen in a long time.

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