The Contemporary Man – Dior Homme Spring 2014 Pre-Collection


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Photographed by Karim Sadli in Corsica for Dior Homme‘s Spring 2014 pre-collection, models Florian Luger and Tim Schuhmacher. The painterly collection is inspired by American artist Jackson Pollock and sees brushstrokes adorning a canvas of modern shirts, ties and suiting.

Dior – The Contemporary Man

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“In “Disappear here” it’s Jackson Pollock and his signature splashes of color that completely covered his canvasses. This creative act, both energizing and expressive, can also be found in the “Stroke” motif, in which colorful brushstrokes seem to have been applied directly to the clothes.

Lastly, with geometric figures in which black dominates, sometimes contrasting with a block of primary color, “Zero” calls to mind the abstract compositions of constructivist painting. Whether as a detail or a full look, these prints structure the whole collection.”

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In the same way that Christian Dior injected the work of the artists of his time into the revolutionary dynamic of his creations, it’s in contemporary art that Kris Van Assche, creative director of the house’s men’s lines, found the inspiration for the Dior Homme spring 2014 pre-collection. Each of the three themes making it up proclaims a singular aesthetic influence. In “Disappear here” it’s Jackson Pollock and his signature splashes of color that completely covered his canvasses. This creative act, both energizing and expressive, can also be found in the “Stroke” motif, in which colorful brushstrokes seem to have been applied directly to the clothes. Lastly, with geometric figures in which black dominates, sometimes contrasting with a block of primary color, “Zero” calls to mind the abstract compositions of constructivist painting. Whether as a detail or a full look, these prints structure the whole collection. Touches of blue, orange and red highlight the contemporary architecture of the clothes. In this collection the cuts provide ample challenge to the daring of the prints, throwing away the rule book of the traditional male wardrobe. The suit jackets boast hoods; perfect for slipping on over a sweatshirt. With their thick soles, the shoes have the feel of sneakers. Lastly, the white shirt, staple of the male wardrobe that it is, is given patch pockets and short sleeves; the prints unfurling on the collar as well as on the button-stand. The line between the elegance of suiting and the casualness of sportswear is blurred. And with this audacious balancing act the Dior-wearing man expresses his timeless and contemporary style.

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