10000 Santa Monica Boulevard Glory Is About To Rise


10 000 Santa Monica boulevard has been the hopes and dreams of many. As of today it remains a big 2.4-acre empty lot sitting between Bevely Hills and Century City, waiting for its glory to rise…. which once was Jean Nouvel’s green vision.


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SunCal developer paid $110.2 million for the property in 2006 after winning a bidding war with Donald Trump and then 2008 happened … SunCal filed for Chapter 11 bankruptcy. The lot went back on the market and was bought in November 2011 for $59 million *bargain* by Miami based developer Crescent Heights.

Today this lot is still waiting for its glory to raise, a 40 story to be more precise. But driving by 10000 Santa Monica Boulevard several times a week, it seems that it won’t be long until the skyline of L.A. changes for ever (or at least until the next big earthquake).

“modern, elegant, chic and environmentally friendly”

A residential tower 282 unit composed of four crystal-like quadrants, and the balconies define the dramatic angles that are expressed along the north and south facades. A chamfer at the top of the building defines its location in the skyline. The exterior glass skin of the building stretches from floor to ceiling and creates a luminous and transparent façade. Each of the facades is slightly angled away from the other. At the pedestrian level, the two-story base addresses the adjacent neighboring structures and creates an appropriate scale along Santa Monica Boulevard and Moreno Drive.

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The condos will range from 1,200 to 2,000 square feet and would be priced at an average of $1.5 million. But just like every real estate projects you can jump in and let your inner-megalomania take over by purchasing the last two floors and turn them into the ultimate penthouse, with swimming pool, garden and countless of useless rooms … someone named Candy Spelling did it down the street, so why not you?

10000 Santa Monica Boulevard