New Artisan ‘Acqua’ Fragrance + Converse By John Varvatos


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I have two all time favorite fragrances, Neroli Portofino by Tom Ford and The Artisan by John Varvatos. So I am pretty excited to discover his new men’s fragrance, Artisan Acqua.

Artisan Acqua is the fifth Varvatos scent and the third in his Artisan pillar. The designer’s first signature fragrance bowed in March 2004, followed by Vintage in August 2006, Artisan in March 2009 and Artisan Black in April 2010.

Varvatos views Artisan Acqua as a “lighter, beachy, summer kind of fragrance” that gives you that wind-blown feeling of walking along the shore, he said during a subsequent interview. “You have to have something within your brand DNA, and you have to have something unique and compelling to get someone to buy your fragrance today.”

The Mediterranean-inspired fragrance’s top notes are of tangelo, mandarin, paradisamide, galbanum, lentisque and angelica root; the heart is of clary sage, lavender, coriander, toscanol, basil, geranium, palmarosa and jasmine sambac, and the drydown is of moss, patchouli and fir balsam.

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In other John Varvatos news, check out this amazing converse collection available at JohnVarvatos.com. The collection centers on the heart and soul of both brands while embracing fashion-forward style. The casual rocker lifestyle is seen in the new exploration of applied hardware, premium designs, slight washings and new for this season, steel heel plates.

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