#GucciMadeToMeasure with James Franco


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Gucci has enlisted James Franco as the face of its newest fragrance, entitled Made to Measure.

The new male fragrance is inspired by Gucci’s pristine and trademark tailoring, also known as the Made to Measure suit. Gucci is also enlisting its social media channels to help get the word out. Gucci’s Facebook app provides information on the scent to give fans an idea of what to anticipate. Furthermore, expect to see a lot of promotional images of Franco gracing Gucci’s Facebook page! Amongst the Made to Measure ads, Gucci is also playing up its latest women’s fragrance, entitled Première.

Gucci is also pulling out all the stops on its official Twitter page, by using the hashtag #GucciMadeToMeasure. By starting the conversation, Gucci is hoping to interact with fans of the brand, and moreover, future fans of the fragrance. Who isn’t excited for this upcoming campaign?

“I’m always excited to work with Gucci,” shares Franco, “and the relationship has grown a lot. We are great collaborators and are on the same page.”

The print and media campaign will be photographed by Mert Alas and Marcus Piggott, with the commercial being filmed by movie director Nicolas Winding Refn. Look for a global launch of the fragrance to debut in late August.

“James has an innate ability to fuse classic with contemporary style and interpret formalwear in an individual way, personifying the spirit of our Made to Measure man our clients relate to,” states Frida Giannini, Gucci’s creative director.

Franco is no stranger to the Gucci brand; check out his 15-minute short film, for Gucci, entitled La Passione. Drama and Gucci, all rolled into one!

DIRECTOR James Franco
PRODUCTION COMPANY Rabbit Bandini
PRODUCER Iris Torres
EXECUTIVE PRODUCERS Vince Jolivette and Miles Levy
CINEMATOGRAPHY Bruce Therry Cheung
MUSIC tfo
CREATIVE DIRECTOR Amir Zia
CREATIVE CONSULTANT Jennifer Rosenblum
POST PRODUCTION Chillzone
EDITORS Andinh Ha and Pau Dalmases
CAST
MAN James Franco
WOMAN Natalia Bonifacci
ANGEL Taylor Bagley
GENTLEMAN Vince Jolivette
DEMONS ATL Twins
TORTURER Christian Patrick (aka Master Avery)
PARTY GUESTS
Adarsha Benjamin
Tamzin Brown
Collin Chavez
Jol Devitro
Nana Ghana
A.J. Goodrich
Marc-Edouard Leon
Cynthia Murell
Jake Robbins
Danielle Scheid
Scott Schwenk
Mia Serafino
Natalie Denise Sperl
Jennifer Stern

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