“Sporty Elegance” PHILIPP PLEIN HOMME Spring/Summer 2014

Philipp Plein - Runway - MFW S/S 2014

Two maxi slot machines marked the beginning of a show in pure Las Vegas style. A casino in the heart of Milan, in the Teatro Alcione, located at Piazza Vetra.The runway, a roulette wheel ablaze with lights, color and tantalizing models. The sexy gentlemen of PHILIPP PLEIN’S new sporty elegance. An international audience with celebrities from the world of fashion and entertainment attended the PHILIPP PLEIN Homme Spring/Summer 2014 fashion show, for its debut in the official MILANO MODA UOMO calendar. Opening the show, the super top model Isabeli Fontana, PHILIPP PLEIN’S Goddess of Fortune for the evening.

Lights, music and color invaded the theater. On the runway, the new collection PHILIPP PLEIN Homme Spring/Summer 2014. And the worldwide debut of PHILIPP PLEIN Underwear. The latest provocation from the daring Swiss Maison. Philipp Plein played his cards right, and has won again. Betting on a new frontier and on a guarantee: the quality of ”Made in Italy” production, an unmistakable element in each of his creations.

Mix & Match for all the looks on the runway. Combinations without rules: extremely refined, formal classics with pieces derived from the street, absolutely underground. Like the legendary leather jacket. A classic from PHILIPP PLEIN, revisited in sporty chic style. Realized in bicolor red and black, with studded lapels and quilted sleeves, worn over a sweater and shirt complete with an ultra-classic black bow tie, sporty cotton shorts and playing card decorated loafers . A cluster of elegance, because fashion is made of contrast and opposites. Like a game of cards: fun, intuition and surprise. The classic yachtsman look is transformed. Total white like a Million Dollar Man. The leather jacket is covered in mini ABS plastic studs, light and resistant to the elements, seen also on bags and slip-ons, rigorously all white. The super slim tuxedo is toned down with camouflage lace ups or baggy jogging pants. The backpack, luxurious while sporty, is an integral part of even the most classic look, and perfectly underlines the sporty elegance proposed by PHILIPP PLEIN. A style that is never dull and always unexpected. Because to be a winner today one must be both a refined gentleman and a clever improviser at the same time, according to Philipp Plein, who ended the show accompanied by the beautiful Isabeli under a cascade of false one dollar bills, featuring “Natural Born Winners” to play at his casino.An international crowd from the world of fashion and entertainment, enjoyed the afterparty with DJ set by Marcelo Burlon, champagne and cocktails a go go . Among the guests were the television personality Fiammetta Cicogna, fashion blogger Eleonora Carisi, It girl Candela Novembre and the actress Barbara Snellenburg.Guests played, danced and partied until the late hours, as desired by Philipp Plein. Play the game, challenge the cards, try again. Only for fun and pure entertainment.

PLAY TO WIN AND USE YOUR HEAD “Do ya wanna play safe? It’s better ya don’t play at all”