KARL LAGERFELD Store opening in Le Marais – Paris
KARL LAGERFELD TO OPEN ITS SECOND Paris CONCEPT STORE IN LE MARAIS. Situated at 25 rue Vieille du Temple, it will open on June 7th, 2013, and cater to the neighbourhood’s increasingly vibrant, dynamic crowds of fashion-forward locals and tourists.
This is KARL LAGERFELD’s second contemporary concept store to open in Paris this year and joins the Boulevard Saint Germain location that launched last February.
KARL LAGERFELD Le Marais store will combine the brand’s accessible luxury collections with cutting-edge digital technology and Karl Lagerfeld’s iconic design aesthetic.
Spanning over two stories, the 65-sq-m concept store will encapsulate the KARL LAGERFELD experience. The entire interior décor reflects the distinctive essence of the brand: modern features combine with classic accents, while shiny and matte elements juxtapose black and white compositions.
Throughout the store, shoppers will find a special selection of Karl ready-to-wear pieces for men and women. The store will also feature Karl accessories – watches, handbags and eyewear – plus a unique assortment of gifts such as Lagerfeld’s favourite photography and design books, and his limited-edition tokidoki. All the while, mirrors and walls of light will illuminate and enhance the collection displays.
Beyond fashion and accessories collections, the store will also embrace KARL LAGERFELD’S affinity and connection to the digital world, doubling as a virtual window to Karl Lagerfeld himself. The store space will create unparalleled, engaging ways for consumers to connect with the multi-faceted brand.
Shoppers can use a digital Guestbook on KARL iPads, where they can view the latest collections and news, watch videos, surf Karl.com, and take photos of their favourite items. They will also be invited to personally contact Karl Lagerfeld by leaving a note for the designer.
Fitting rooms will be equipped with unique Photobooths; built-in touchscreens will allow shoppers to photograph their looks and apply various Karl-inspired filters to their photos. They can share these images via Facebook, Twitter and email.
Meanwhile, iPad minis will be integrated into display racks, inviting visitors to explore the entire collection online. The shopping experience concludes at the check-out; payment can be made quickly and efficiently using a mobile device.
“As our fashion house is based in Paris, we’re thrilled to be opening our second store in the city this year,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Le Marais is an area that’s simultaneously vibrant, trendy and edgy, and I look forward to expanding our presence in this neighbourhood. It perfectly complements the cool, accessible-luxe feel of our brand, and I am confident that both locals and international visitors will enjoy visiting the concept store.”
The KARL LAGERFELD Le Marais concept store will be open seven days a week as of May 24, 2013.