MAGNUM® Ice Cream Partners with Zac Posen and Joe Manganiello for U.S. Launch of MAGNUM® Gold?!


Just the thing I needed on a warm saturday morning. MAGNUM® Ice Cream has just announced the U.S. introduction of MAGNUM® Gold?!, the world’s first golden ice cream bar and a uniquely indulgent treat that is truly as good as gold.

In celebration of the launch, American fashion designer Zac Posen created a one-of-a-kind, 24-karat gold dress inspired by Magnum Gold?! – valued at $1.5 million – to debut in a short film starring actor Joe Manganiello , during the Tribeca Film Festival on Thursday, April 18.

The Ice Cream:
Delicately crafted from only the finest ingredients, MAGNUM Gold?! features silky vanilla bean ice cream swirled with sea salt caramel and dipped in a golden coating made with Belgian milk chocolate. It’s an indulgent treat for people who pursue pleasures that are as good as gold.


The Dress:
Zac Posen Designs His First-Ever 24K Gold Dress
Posen designed the one-of-a-kind couture gown in delicate fabric, featuring more than 10 thousand hand-embroidered 24K gold sequins in five different sizes which were hand-created from sheets of 24k gold. The design team worked with embroidery professionals to bring the dress to life, with two weeks spent handcrafting and sewing delicate gold sequins using a special embroidery technique to accentuate the female shape.

“Creating my first-ever 24-karat gold dress was a truly priceless experience,” said Posen. “I’m naturally drawn to luxury and love to push my creativity, so the design process of creating a couture dress made of gold was thrilling. I pulled inspiration from MAGNUM Gold?! for the dress design… the train reminds me of melting ice cream. The dress is so decadent.”