Burberry Prorsum Menswear SS 2012

Through the past recent years, there has been an unexpected 14% growth in the menswear global market within a five year period. America makes 35% of that. Companies like Huge Boss which generate a vast majority of its sales from menswear and expecting a 50% gain to a 3 billion by 2015, are being fueled by the ever growing luxury need from men wanting to look like the executives from “Mad Men” or just need a great suit for work. Dior Homme and Lanvin each opened a menswear Flagship location in America this past December, with many expected to follow. Instead shoving countless numbers down your throat, let us explain the very possible result of such growth. We all love fashion week, and with the uprising of menswear, it looks like the fashion gods have spoken. Pitti Uomo will have to take a step aside and welcome its new American cousin, New York Menswear Week.


It has officially been spoken that the Council of Fashion Designers of America are in talks with Advanstar Fashion Group and several menswear designers to generate its own series of shows. The menswear industry is paving its own path, with no obstacles insight. Word about is that there could be a men’s fashion week as early as this summer! “The CFDA has recently organized a few industry meetings to access the viability of a dedicated men’s week,” said CFDA CEO Steven Kolb. So what does this mean?! Countless jobs and revenue for America, we see a win-win for everyone.

Written By: Fabio Fernandez