Coty Prestige, a division of Coty Inc., announced today that it signed an agreement with Georgia May Jagger to be the face of the new Just Cavalli fragrance for woman. The fragrance will be revealed in March 2013 in Canada.

Georgia May Jagger is the daughter of the famous lead singer of the Rolling Stones, Mick Jagger, and supermodel Jerry Hall. She grew up in a very artistic universe and at the age of 16, she signed with Independent Models, following her mum into the fashion industry.

Her full lips, wavy blond locks and standout gap-toothed style drew attention of renowned photographers such as Terry Richardson, Mario Testino and Mario Sorrenti.

In 2009, Georgia was named “Model of the year” at the British Fashion Awards and in summer 2012 she starred in the fashion show set for the closing ceremony of the London Olympic Games, alongside supermodels like Kate Moss or Naomi Campbell.

“Roberto Cavalli is a great designer. The Just Cavalli brand is very sexy, young and cool. Each collection is very contemporary and colourful; it is clearly for the younger generation who wants to have a trendy look.” said Georgia May Jagger. “It is the first fragrance that I have ever done so it is a huge honour!”.

“Georgia is the perfect choice to incarnate Just Cavalli. She is a playful temptress” said Roberto Cavalli.

“Georgia is a talented fashion icon. She’s sexy and provocative. Rock is in her DNA. She is the perfect muse for the new Just Cavalli feminine fragrance”, said Françoise Mariez, SVP International European Marketing Licences, Coty Prestige.

GeorgiaMayJaggersignedfortheworldwideprintandTVadcampaign. TheTVadwasshotby film director Jonas Akerlund and the ad print by Mario Sorrenti.

The new Just Cavalli fragrance will be on counter in Canada beginning in March 2013.