Is This New Fiat Video Too Sexy To Run On American TV?

Fiat USA is asking itself a question this week. Is its new viral Youtube video for the Fiat 500 Abarth too racy to run as an ad on TV?

The Abarth is a performance version of the Fiat 500 that hit showrooms last spring. In Europe, where the current version of the car has been on sale for several years, it is known as the Cinquecento.

Fiat is trying to establish awareness in the U.S. after a 25 year absence. On Sunday, the company arranged for Jennifer Lopez, who has been appearing in Fiat ads, to appear to drive the 500 Gucci edition on the stage of the American Music Awards broadcast on ABC. {source AOL}